Case Study: Shape Republic achieves rapid automated customer engagement and revenue growth with Emarsys

Automated their customer engagement while migrating to Shopify Plus within 2 months

Shape Republic, a Berlin-founded fitness and nutrition DTC brand expanding into Italy, needed to migrate from Magento to Shopify Plus and rebrand—fast. They had just two months to move platforms, products and customer data, review their data structure and processes, and keep Emarsys as their customer engagement platform.

By activating the Shopify Plus plug‑in and Emarsys integration, the team launched six omnichannel lifecycle journeys within two months with no IT dependencies, creating a single source of customer truth and enabling highly personalized, timed engagements. The result: automated campaigns now drive 71% of revenue, 13% of engagements are automated, orders rose 6% and average order value increased 13%.

Shape Republic

Arne Lorenzen

E-Commerce Manager