Case Study: Evolution Slimming achieves +28.6% revenue uplift with Emarsys AI Incentive Recommender

Ai-Driven Discount Personalization Disruptive Incentive Strategies

Evolution Slimming, a leading UK online retailer of health and weight-loss supplements, struggled to personalize discounting: incentives were added manually as blanket offers, leaving the marketing team unable to identify who needed discounts, when, or how much—risking wasted margin and missed conversions. With limited resources, they needed intelligent automation to extend their personalized customer journey to incentives without adding operational overhead.

Using Emarsys’ AI-powered Incentive Recommender, Evolution Slimming automated individually tailored discounts based on historical engagement, removing guesswork and streamlining campaign creation. The result: significantly higher engagement and revenue—+28.6% vs a default-incentive control and +92.8% vs no incentive—while reducing wasted discounts, improving productivity, and driving strong uplifts across customer segments.

Evolution Slimming

Russell Nicholls

Ecommerce Director