Case Study: City Beach achieves $250K AI-accelerated revenue growth in 90 days with Emarsys Max AI Retail Solution

AI accelerated revenue growth by $250K in 90 days

City Beach, Australia’s premier youth fashion retailer with 70+ stores and a 1.4 million-contact database, had digitally transformed but hit a growth plateau and needed to treat customers as individuals across channels. The challenge was to scale true 1:1 omnichannel engagement to prevent churn and drive repeat purchases after reaching a steady 100% year-over-year growth rate.

By adopting the Emarsys Max AI Retail Solution and a predictive marketing approach, City Beach activated multiple use cases within five days—winning back defecting customers, converting visitors, and retaining at-risk buyers—while automating audience syncs to Facebook and Google. The result was $250K in incremental revenue in 90 days, +18.3% leads to first-time buyers, +5.9% first- to second-time buyers, +48% reactivated defecting customers, +3% AOV and a 4x Facebook ROAS, all driven by real-time, personalized AI-powered engagements.

City Beach

Mike Cheng

Head of Digital