Case Study: Japan Centre achieves significant customer loyalty and revenue uplift with Emarsys

380% Lead Conversion Growth Through Data Science and Machine Learning

Japan Centre, a family-run London retailer of Japanese and Far East groceries, struggled to personalize marketing across 3,000+ products because customer data was fragmented, segmentation was manual, and they lacked a 360° view of the customer lifecycle. The team needed to unlock deep customer insights, tailor a strategy to their business, and automate campaigns to improve relevance and reduce manual work.

Emarsys’ B2C Marketing Cloud and Strategic Services unified and enriched customer data, applied AI-driven segmentation, and automated cross-channel lifecycle programs with built-in value-control testing. The result was strong, measurable uplift and loyalty: notable improvements include +54% from abandoned cart programs, +380% growth in lead conversions, +15% post-purchase revenue uplift and a +40% increase in total revenue year-over-year, alongside real-time reporting and repeatable optimization.

Japan Centre

Svetlana Novichkova

Head of E-commerce