Case Study: PMU (Pari Mutuel Urbain) achieves streamlined international market intelligence and faster decision-making with Elium

Sharing market intelligence within the organisation

PMU, the world’s 3rd largest horse betting operator, needed a way for its Product and Market Watch team to centralize international market intelligence without overloading internal IT. To be more reactive to market changes and give teams easy access to news, institutional documents and competitive insights, PMU chose Elium’s collaborative intelligence SaaS platform as its market watch solution.

Elium implemented a tailored platform with dedicated spaces for International Department, Competitive Intelligence, International News and External Publications, plus search, tagging, mobile access and integrations to streamline content capture and sharing. The Elium deployment now supports 300 registered users (98% activated), averages 3,328 content views and 1,686 contributions per month, and has driven greater autonomy, faster production of newsletters and reports, easier remote work and improved business understanding.

PMU

Monique Duizabo

Market Intelligence Manager