Case Study: MSL Group achieves seamless global collaboration and knowledge sharing with Elium

How MSLGROUP made up their MIND

MSL Group, Publicis Groupe’s Strategic Communications and Engagement Company, faced growing fragmentation after integrating multiple agency brands and more than 10 acquisitions, creating silos and a pressing need for better internal collaboration. To tackle this, MSL Group partnered with Elium (formerly Knowledge Plaza) to develop MIND, a global collaboration platform designed to help employees find experts, centralize case studies and build a stronger internal community.

Elium implemented MIND via an agile 3–6 month launch approach, focusing on powerful search, clear branding, gamification and a coordinated internal communications campaign led by MSL Group. The solution delivered rapid, high employee engagement at launch, a centralized, searchable knowledge base, easier expert discovery and improved cross‑team connection — outcomes driven by Elium’s platform combined with MSL Group’s rollout strategy.

MSL Group