Case Study: DocuSign simplifies customer journey storytelling with Electric Pen

DocuSign simplifies customer journey storytelling with Electric Pen for Global Kick-off

The customer, DocuSign, faced the challenge of creating a visual and interactive way to explain its complex customer journey story for use in onboarding and with partners. Aligning to strict brand guidelines, they had previously been unable to simplify this abstract narrative. They engaged the vendor Electric Pen for presentation design and an instructional video service.

Electric Pen wrote a video narration that pulled together the abstract concepts and created engaging animations to make the information memorable and easy to understand. The finished video was successfully showcased at DocuSign’s Global Kick-off event for employees worldwide, achieving the goal of clearly explaining their crucial customer connection points.

DocuSign