Case Study: DHL achieves higher employee training engagement with Electric Circus gamified learning

DHL drives 10,000+ course completions with Electric Circus

DHL wanted to make its mandatory employee learning, particularly for health and safety, more engaging and effective. Their traditional LMS struggled to motivate participation. They partnered with vendor Electric Circus to find a solution that would change behavior and increase the practical application of knowledge.

Electric Circus integrated a gamified learning platform with DHL’s existing LMS. This solution allowed employees to personalize avatars, earn points and badges, and compete on global leaderboards. The results were significant, with over 10,000 course completions in less than a year, an average engagement time of over five minutes per module, and a 21% return rate from employees playing the games more than once. Electric Circus successfully turned required learning from a chore into a motivated and engaging experience.

DHL