Case Study: DHL achieves personalised learning pathways with Electric Circus

DHL boosts learning engagement for 30,000 employees with Electric Circus

Electric Circus partnered with DHL, which was facing a significant challenge with its digital learning platform. Despite having comprehensive training content for 30,000 employees, the system was difficult to navigate. Colleagues in specific roles struggled to find relevant training, leading to low completion rates and frustration among employees, managers, and the L&D team.

The solution from Electric Circus involved designing simplified user flows and developing a bespoke tagging system to create personalized learning pathways based on each user's role and profile. This transformed the existing LMS into an intuitive system that served up tailored content. As a result, DHL saw a huge increase in user engagement and gained the ability for both the company and its employees to track learning progress in real time.

DHL