Case Study: Shopify achieves faster, smarter help documentation search with Elastic Site Search

Shopify Powering the search for better help documentation

Shopify, the commerce platform serving over 600,000 businesses and more than a million daily users, needed a fast, low‑maintenance search solution for its help documentation while it revamped core products and avoided diverting engineering resources. They adopted Elastic Site Search as a short‑term fix to avoid building and running backend infrastructure.

Elastic Site Search proved easy to implement and offered built‑in analytics plus responsive Elastic support, so Shopify retained it as a long‑term solution. The docs and support teams use weekly analytics to tune results and spot content gaps, enabling faster issue resolution, reduced maintenance overhead, and a stronger documentation experience without taxing engineering resources.

Shopify

Dan King

Documentation Lead