Case Study: Dell achieves increased conversions and reduces server costs by 25–30% with Elastic

Dell Powering the Search to Put the Customer First

Dell, a global e‑commerce leader selling computers and electronics in 190 countries, relied on search as the primary navigation for millions of customers (about 1.5 million searches per day). Their legacy FAST search stack was aging, lacked multi‑tenancy, cloud readiness and mobile responsiveness, and could not scale or support advanced relevancy and experimentation needs—so Dell set out to modernize search to improve customer experience and business outcomes.

Dell replaced FAST with an Elasticsearch‑based Discover Search platform—featuring multi‑tenant, horizontally scalable clusters, language‑specific linguistic pipelines, an analytics cluster and an experimentation engine, plus X‑Pack security and Elastic Support. The migration powered 60+ countries/21+ languages, delivered zero downtime on peak events, increased click‑through rate, revenue per visit and conversions, reduced server needs (and costs) by 25–30%, and spawned additional Elasticsearch projects across the company.

Dell

Rich Claice

Sr. Principal Architect