Case Study: Virgin Media achieves 40% quad-play uplift and 290,000 new subscribers with Elastic Path

Virgin Media - Customer Case Study

Virgin Media, the UK’s leading entertainment and communications company serving around 10 million customers, engaged Cognifide to plan, build and support a new digital content platform for shop.virginmedia.com. The existing site lacked content authoring capabilities, and the brief required an agile, scalable, easy‑to‑manage platform fully integrated with Virgin’s Elastic Path commerce system to deliver product, pricing and complex bundling information.

Cognifide implemented Adobe AEM with task‑focused authoring workflows, a retail component library, and Elastic Path API integration so product, pricing and bundle data flowed into content and campaign pages; non‑technical marketers could publish with governed workflows. The platform empowered rapid, consistent campaign delivery and supported multiple concurrent campaigns, contributing to a 40% increase in quad‑play uptake and 290,000 new subscribers within 12 months.

Virgin Media

Ben Cotton

Head of Online Deptartment