Case Study: T-Mobile achieves nearly 100% digital commerce with Elastic Path

T-Mobile scales commerce from 0.4% to nearly 100% digital with Elastic Path

T-Mobile, one of the largest wireless carriers in the United States, faced significant challenges with its fragmented digital commerce infrastructure. The company was operating across eight disconnected commerce platforms, which created inconsistent customer experiences and operational risks, especially during high-traffic events. This complexity resulted in digital commerce accounting for only 0.4% of total transactions. T-Mobile partnered with Elastic Path to find a more resilient and unified solution.

Using Elastic Path's composable, API-first commerce platform, T-Mobile built a fully headless, cloud-native system. This solution provided a unified backend for all sales channels and was designed for extreme scale and reliability. The implementation by Elastic Path enabled T-Mobile to handle traffic spikes seamlessly, scale its digital share of commerce from 0.4% to nearly 100%, and consolidate from eight platforms down to one composable system.

T-Mobile