Case Study: Fortune 500 cosmetics company achieves near‑real‑time, error‑free visibility into coupon redemptions and promotion effectiveness with EdgeVerve’s TradeEdge Market Connect and Harmony

TradeEdge Market Connect and Harmony enabled a Fortune 500 company achieve end-to-end visibility of sales and promotions effectiveness

Fortune 500 company is a global cosmetics major selling thousands of SKUs across 130+ countries and multiple channels. They struggled to analyze coupon redemption and point-of-sale data because feeds arrived late (up to three months), came in disparate formats, required a 15‑person team to cleanse and harmonize, and left the business without timely market visibility. To address this, they engaged EdgeVerve and its TradeEdge Market Connect and Harmony solutions.

EdgeVerve implemented TradeEdge Market Connect to ingest and validate retailer and e-commerce POS data and TradeEdge Harmony to harmonize and classify it using machine learning and user feedback, supported by shared services for onboarding. Within four months the solution delivered near‑real‑time redemption visibility (data available within 72 hours), handled 2TB and millions of transactions, eliminated manual processing errors (reported as zero), achieved >90% PoC accuracy with a claimed 100% track record, and removed the need for external contractors—driving faster promotional decisions and measurable cost savings.