Case Study: Multi-National F&B Enterprise achieves end-to-end supply chain visibility in emerging markets with EdgeVerve's TradeEdge Market Connect and Market Pulse

Supply Chain Visibility in Emerging Markets with Tradeedge Market Connect and Market Pulse

Multi-National F&B Enterprise Company, a global snacks leader operating through a complex network of distributors in emerging markets, faced inconsistent, low‑quality or non‑existent secondary sales and inventory data from distributors and retailers. EdgeVerve stepped in with its TradeEdge Market Connect and Market Pulse solution to capture, cleanse and harmonize distributor data and restore operational visibility across the supply chain.

EdgeVerve implemented a geo‑customized, cloud‑based TradeEdge solution across Malaysia, Japan and Indonesia that ingests multiple file formats and transfer modes, applies validations and business rules, harmonizes master and transaction data, and feeds downstream BI systems—offered under an SLA and usage‑based pricing to minimize CAPEX. The deployment delivered a complete view of the client’s supply chain, faster distributor onboarding, consistent secondary sales and inventory reporting across partners, and a cohesive distributor engagement system that improved channel visibility and decision making.