Case Study: Multi-Billion-Dollar Global Consumer Goods Company strengthens demand planning with scalable, cost-efficient data acquisition from EdgeVerve (TradeEdge Market Connect)

Strengthening demand planning with scalable and cost-efficient data acquisition for a global consumer goods conglomerate

The Multi-Billion-Dollar Global Consumer Goods Company faced fragmented and low-quality secondary sales data from thousands of distributors and retailers across many markets, with disparate formats, intermittent availability and high costs for third‑party reports. To gain near‑real‑time visibility, master data validation and a single‑pane view for demand planning, they engaged EdgeVerve to evaluate and deploy a scalable solution — TradeEdge Market Connect.

EdgeVerve implemented TradeEdge Market Connect as a cloud‑hosted data exchange with end‑to‑end consulting, data acquisition, master‑data validation and managed services (8x5 onboarding and operations), transforming varied inputs into harmonized feeds for forecasting and S&OP. The solution now ingests ~400 GB/month from 2,300+ partners across 35 countries, delivers 96% SKU‑to‑data mapping and 98% data delivery SLAs, automates ~90% of acquisition work and has driven a 4–10% uplift in sales and five‑fold data growth over five years.