Case Study: Large Agro-Technology Company achieves rapid distributor onboarding and 90% order digitization with EdgeVerve's TradeEdge DMS

Powering an agro-technology company’s ambitious new distribution strategy with DMS on a unique revenue-led subscription model

Large Agro-Technology Company, a global agro-biotech leader, faced a rapid shift in India from a few exclusive distributors to hundreds of non‑exclusive distributors and direct retailer relationships. With tight seasonal windows for rollouts, low technology adoption at distributor sites, complex price and authorization variations, and an unsustainable per‑distributor pricing model, they needed to scale onboarding and digitize ordering quickly. EdgeVerve’s TradeEdge DMS was chosen to address these challenges.

EdgeVerve implemented a customized TradeEdge DMS solution—automation scripts for bulk onboarding, centralized data maintenance, SAP integration, and a simple Android ordering app—while switching to a revenue‑led subscription model. The result: 221 distributors onboarded in two weeks (with 426 more added since), 90% of primary orders captured through TradeEdge DMS (≈35,000 orders, ~₹3,000 crore), 205 partners using the mobile app, a drop from a 3–4 person order desk to one, and 83% of secondary sales tracked—delivering faster scale, fewer errors, and aligned commercial incentives.