Case Study: Swiss Food and Drink Organization achieves near-real-time sell-out visibility and $200M cross-sell potential with EdgeVerve TradeEdge

Enhanced visibility to sell-out data powers sales strategies for a Swiss food and drink processing multinational

The Swiss Food and Drink Organization, a Swiss food and drink processing giant with CHF 87 billion in annual revenue, 2,000+ brands and operations in 186 countries, was overwhelmed by terabytes of siloed internal and external sell‑out, sales and inventory data from retailers, e‑commerce and distributors. This fragmentation hindered timely insights, causing sub‑optimal sales planning, supply chain inefficiencies and delayed decision‑making, so the customer engaged EdgeVerve to achieve near real‑time, consumption‑ready visibility of US sell‑out data for thousands of SKUs.

EdgeVerve deployed its TradeEdge (Demand Sensing) platform to automate two‑way data exchange (SFTP, EDI, API, email), cleanse and harmonize data, and apply ML for anomaly detection and faster resolution. EdgeVerve onboarded four major retailers in weeks, processed terabytes of data in hours instead of weeks/months, identified about $200M in potential cross‑sell/up‑sell opportunities, and delivered sharper forecasting, account insights and supply‑chain responsiveness that the client is now expanding to other geographies.