Case Study: Multi-Billion-Dollar European Beverages Company achieves 90% reduction in manual reporting, ~20% fewer stock-outs and 10% higher case-fill with EdgeVerve’s TradeEdge Market Connect & Distributor Management System

End-to-end supply chain visibility and collaboration with TradeEdge Market Connect and Distributor Management System

Multi-Billion-Dollar European Beverages Company, a global brewer operating in 70+ countries with 165+ breweries, struggled with invisible secondary sales data across its distributor network—particularly in emerging African markets—leading to poor production planning, stock imbalances, ineffective promotions and heavy manual reporting. To solve this, the customer engaged EdgeVerve to deploy its TradeEdge Market Connect platform along with the Distributor Management Solution (DMS) and Distributor Management App (DMA).

EdgeVerve implemented a cloud-based, low-bandwidth three‑pronged solution (DMS, DMA and Market Connect), integrated with the customer’s ERP, onboarded 218 distributors and provided managed support to drive adoption. The deployment delivered near‑real‑time secondary‑sales visibility and actionable dashboards, resulting in a 90% reduction in manual reporting, 40–50% improvement in distributor data accuracy, ~15–20% fewer stock-outs and an 8–10% increase in case‑fill rates, enabling targeted promotions and better production and inventory decisions.