Case Study: Athletic Footwear and Apparel Brand achieves real-time order orchestration and an endless-aisle partner exchange with EdgeVerve's TradeEdge

Enabling a leading sportswear brand to build a partner exchange platform and drive real-time order orchestration

Athletic Footwear and Apparel Brand, a global sportswear leader with operations in 170 countries and over 1,000 stores, faced a pandemic-driven inventory glut in U.S. ports while e‑retailer partners experienced out‑of‑stock situations and rising online demand. The brand needed a way to let partners sell to customers without holding physical inventory, so it engaged EdgeVerve and its TradeEdge platform to create a partner-facing solution.

EdgeVerve used TradeEdge to build a global partner exchange platform that integrated order management, inventory and logistics via APIs to enable real‑time order orchestration (SLA <2 seconds) and virtual inventory visibility. The solution made 27K products visible to partners without stock, enabled an "endless aisle," cut partner inventory holding and client‑to‑partner transport costs, and handled ~75K orders in a day (~$2.5M in order value) during a festive sale.