Case Study: Emirates NBD achieves rapid digital growth (370,000 customers and 72 NPS) with EdgeVerve

Emirates NBD - Customer Case Study

Emirates NBD launched Liv., a digital‑only lifestyle bank aimed at millennials to combat the threat of challenger banks and changing customer behavior. To build a flexible, API‑ready platform and enable features like instant paperless onboarding and real‑time insights, Emirates NBD partnered with EdgeVerve and leveraged the Finacle core platform as the technology foundation.

EdgeVerve’s Finacle‑based solution gave Liv. an open, configurable product factory and fast integration with partner services, accelerating time‑to‑market and reducing operational cost. The result: Liv. has grown to more than 370,000 customers (about 8% of the UAE market in three years), achieved a 72 NPS, acquired customers at 10–20% of traditional bank costs, and generates 80% of new signups via referrals — making it the fastest‑growing bank in the UAE.

Emirates NBD