Case Study: Leading Global Kitchen and Bathroom Fittings Manufacturer achieves real-time dealer visibility and 90%+ digital orders with EdgeVerve TradeEdge SFA

Digitizing dealer operations for a kitchen and bath fittings manufacturer to deliver increased visibility and support business growth

The Indian subsidiary of Leading Global Kitchen and Bathroom Fittings Manufacturer, with 13 product lines, a network of 400+ dealers and revenues above INR 5 billion, faced operational inefficiencies and limited visibility because dealer operations were managed manually by customer support executives—hindering scale, planning and supply‑chain decisions. To address this, they engaged EdgeVerve to implement its TradeEdge SFA platform to digitize and standardize dealer workflows.

EdgeVerve configured TradeEdge SFA to automate onboarding, order placement, payments, claims and contract renewals, integrate with the client’s ERP, and provide a mobile‑first, two‑way communication hub connecting dealers, sales, finance, legal, marketing and supply chain. As a result, EdgeVerve delivered 90%+ digitally acquired orders, near real‑time dealer visibility, optimized credit risk and compliance, and processed 100K+ transactions worth INR 200 million annually, enabling better planning and scalable growth.