Case Study: Multinational Brewing Company achieves 20% sales representative productivity boost and secondary sales visibility with EdgeVerve's TradeEdge SFA

A multinational brewing company improves sales representative productivity by 20% and gains secondary sales visibility with TradeEdge SFA

Multinational Brewing Company faced fragmented, paper-heavy van sales operations across Africa that limited visibility into secondary sales and tied up sales representatives with manual tasks — in one market teams were generating some 5,000 manual invoices daily. Poor connectivity, frequent power cuts, low IT literacy, and uneven country-level IT maturity meant the company needed a simple, highly offline-capable solution. They partnered with EdgeVerve and selected TradeEdge SFA to address these challenges.

EdgeVerve implemented TradeEdge SFA across 10 African countries in two years, delivering an easy-to-use mobile app (with supervisor tools and DMS integration) that digitized order taking, invoicing, collections, returns and merchandising even while offline. The deployment standardized processes, made invoicing 100% paperless, and improved sales representative productivity by about 15–20% (notably reported as a 20% uplift), covered 500+ reps with plans to scale further, and provided the client with much stronger secondary sales visibility and reduced manual leakage.