Case Study: Tier 1 operators and operator group boosts 5G service assurance lead generation with eContact Services

Two campaigns to drive sales for a 5G service assurance solution

eContact Services was hired by a tier 1 operator group to generate sales leads in the EMEA region for its 5G service assurance solution. The challenge was to book meetings with telecom operators who were launching their 5G networks, with a priority on those more advanced in their 5G network planning.

eCS implemented a targeted campaign that required a deep understanding of the complex, cloud-native product and the telecom market to effectively address prospect pain points. The solution was highly successful, resulting in a 48% conversion rate for virtual meetings in the first campaign and an 80% conversion rate for in-person meetings at MWC23 in the second campaign.