eContact Services
20 Case Studies
A eContact Services Case Study
Evolving Systems, a leading global supplier of Customer Value Management products and solutions for telcos, faced the challenge of entering the Latin America market and generating sufficient sales leads. To overcome this, they engaged vendor eContact Services (eCS) to leverage its regional expertise and database to establish a new footprint.
eCS implemented a targeted campaign, identifying and contacting key individuals within 25 hand-picked telecom providers. The eCS team, thoroughly trained on the client's technology, was tasked with booking introductory meetings and gathering business intelligence. The campaign achieved a 60% conversion rate from target to qualified sales lead, successfully launching the client into the new region.
Keith Brody
Chief Marketing Officer