Case Study: a large communications service provider achieves more qualified sales meetings with eContact Services

Campaign to book meetings for a Retail and Omni-Channel Solution for Telcos

eContact Services (eCS) was engaged by a large communications service provider that offers a retail and omni-channel software solution for telcos. The client's challenge was maintaining a flow of qualified sales leads during and after the COVID-19 pandemic, as traditional marketing and event-based strategies were no longer viable, creating a significant obstacle to meeting sales targets.

The solution implemented by eCS leveraged its proprietary database of over 200,000 telco contacts to conduct a targeted telemarketing campaign aimed at securing qualified meetings. This approach provided the client with a new, effective channel for lead generation. The results were highly positive, with one recent campaign targeting 30 CSPs achieving a 40% conversion rate to qualified sales leads, which led the client to choose continual reliance on the eCS team over building an in-house alternative.