Case Study: GE achieves higher-quality lead generation with eContact Services

A global campaign to establish a new solution for consolidating telecoms inventory and network data

eContact Services (eCS) worked with GE Digital to address the challenge of generating qualified sales leads for its Smallworld Physical Network Inventory and network data consolidation solutions. GE sought a more effective alternative to traditional event and digital marketing investments to penetrate its target markets in the Telco and Utilities sectors and reach key decision-makers.

eCS implemented a proactive global telemarketing campaign, conducting targeted outreach to specific personas and accounts. The solution delivered by eCS was highly successful, achieving a 70% success rate for each campaign in generating qualified leads and arranging meetings. The client reported that the partnership was transformational, with the telemarketing approach providing a higher ROI than other marketing investments.

GE