Case Study: Lilac Ob-Gyn achieves continuity of care and fuller schedules during COVID-19 with eClinicalWorks

The Right Tools for Growth, Even During a Pandemic

Lilac Ob-Gyn is a small startup OB/GYN practice in the Phoenix metropolitan area that began seeing patients in February 2020—just weeks before the COVID-19 pandemic disrupted routine care. Faced with low in-person volume, fixed staff commitments, and the need to maintain patient access and safety, the clinic urgently needed remote and online tools to keep operations running and attract patients.

The practice deployed eClinicalWorks and healow solutions—primarily healow Open Access for online scheduling, paired with Google AdWords, healow TeleVisits, eClinicalMessenger, and the Patient Portal. These tools increased visibility and bookings (many without front-desk interaction), streamlined intake with paperless processes, reduced phone workload, and enabled secure messaging; patient satisfaction exceeded 98%, helping Lilac Ob-Gyn establish and grow despite pandemic challenges.

Lilac Ob-Gyn

Sean Housley

Practice Administrator