Case Study: C&L Collections expands into 3 countries with EasyStore

How C&L Collections Expands to 3 Countries using EasyStore

C&L Collections, a fashion accessories retailer, started as a family business in Malaysia and quickly outgrew its original ecommerce setup as it expanded its product range, customer base, and cross-border ambitions. As orders and operations became more complex, the company needed a more scalable platform to support growth across new markets.

C&L Collections moved to **EasyStore** in late 2017 and used its ecommerce features, including unlimited staff accounts and automation tools like auto-updating order statuses, to streamline operations. With **EasyStore**, the brand expanded into Singapore and other Asian markets, grew sales by 80%, sold orders in more than 3 currencies, and generated 71% of total revenue from Shopee and its online store.

C&L Collections

Richard Gan

Chief Executive Officer