Case Study: TELUS maximizes revenue during peak sales moments with Dynatrace

TELUS maximizes revenue during peak sales moments with Dynatrace

TELUS wanted better visibility across its sales ecosystem to improve the online and in-store customer experience during high-pressure periods like Black Friday. Using Dynatrace, TELUS needed a way to connect customer touchpoints and monitor application performance across every sales channel in real time.

Dynatrace helped TELUS build custom dashboards and visualizations using real user monitoring (RUM) metrics, powered by Grail. This gave developer, sales, and management teams clear insights into performance, helped them spot and fix issues before customers were affected, and prevented lost sales during Black Friday. TELUS reported a shift from reactive to proactive monitoring, with more resilient services and a better customer experience.

Telus

Dana Harrison

Principal Site Reliability Engineer