Case Study: APMEX, Inc. achieves double-digit growth and 20% higher AOV with Dynamic Yield

World’s largest online retailer of precious metals drives double digit growth

APMEX, the world’s largest online retailer of precious metals with over 10,000 SKUs and $14 billion in transactions, faced the challenge of delivering a best‑in‑class eCommerce experience for a niche market with a highly diverse customer base. The team needed real‑time understanding of shopper motivations, seamless integration with existing systems (CRM, analytics, BI), identification of high‑value segments, and improved product discovery across a vast catalog.

By deploying Dynamic Yield’s personalization platform, APMEX connected its data ecosystem, scored and segmented users by financial value and engagement, and delivered tailored homepage banners, targeted product recommendations, back‑in‑stock alerts, mobile‑exclusive promotions, and personalized emails. The initiative produced strong results: a 20% increase in median average order value, a 2× uplift in conversion rate, and a 5–7% lift in revenue per session.

APMEX, Inc.

Andy Mueller

Director of Digital Analytics