Case Study: Ocado achieves 8X more conversions and 20% more £75+ baskets with Dynamic Yield personalization

World’s largest online grocery retailer increases conversions and average order value

Ocado, the world’s largest online grocery (plus lifestyle brands like Fetch, Fabled and Sizzle), needed to boost conversions and average order value across diverse customer personas and traffic sources. The challenge was to test and scale recommendation strategies, increase AOV, and deliver relevant messages to visitors at different stages of the buyer journey.

Using Dynamic Yield’s personalization platform, Ocado served journey-stage recommendations, dynamic site banners, contextual voucher messaging, automated price-match badging, real-time social proof, and triggered cart-abandonment emails. The changes drove an 8x lift in conversions from recommendations, a 20% increase in baskets over £75, a 54% lift in homepage CTR, and a 9.8% uplift in revenue per user.

Ocado

Leonie Tamkin

Digital Marketing Manager