Case Study: Multi-Billion Dollar Apparel Brand achieves 13.3% increase in Revenue Per Session with Dynamic Yield's Weather-Based Targeting

World Leading Retailer Uses Smart Weather Targeting to Increase Revenue Per Session by 13.3%

A global, multi‑billion dollar apparel brand with millions of monthly visitors and retail outlets in 24 countries needed to make its high‑value homepage banner more relevant and timely. The challenge was to automatically promote the right seasonal products to each visitor based on local weather, ensuring the homepage always displayed the most appropriate creative.

Using Dynamic Yield’s integration with a global weather API, the brand replaced a static banner with a dynamic one that automatically showed cold‑weather or warm‑weather apparel when local temperatures were below or above 40°F, and continuously A/B tested creative variants. The result: a 13.3% increase in revenue per session, a 10.3% lift in conversions and a 2.7% rise in average order value, achieved within the first month.