Case Study: ThirdLove achieves 23% ARPU increase and 75% higher Fit Finder completion with Dynamic Yield

ThirdLove - Customer Case Study

ThirdLove, a direct-to-consumer bra brand known for introducing half-cup sizing and a data-driven fit algorithm, needed to overcome shoppers’ hesitation to try new sizes and a new brand. To build trust and drive conversion, the company required a way to tailor messaging, landing pages and product recommendations to different audience segments and stages of the customer journey.

By partnering with Dynamic Yield to run targeted experiments—redirecting paid social traffic to personalized landing pages, adapting homepage hero creative by browsing history, and optimizing the Fit Finder quiz flow—ThirdLove increased average revenue per user by 23%, lifted conversions by 3% through homepage personalization, and improved Fit Finder completion rates by 75% for key audiences.

ThirdLove

Desirae Oppong

Director of Omnichannel Optimization