Case Study: The Warehouse Group achieves $3M incremental revenue and a 4.4% revenue-per-user uplift with Dynamic Yield

The Warehouse Group Tailors the Shopping Experience for Specific Audience Segments

The Warehouse Group, New Zealand’s largest retailer with six sub‑brands and 260+ stores, needed to make product discovery more customer‑centric across a huge catalog. After initial in‑house personalization tests, the team sought a scalable solution to surface relevant products on category pages and tailor homepage promotions for distinct audience segments.

Partnering with Dynamic Yield, the retailer launched personalized sub‑category modules, recommendation widgets and an automated variation feed to serve curated promotions by segment, running 400+ campaigns in 12 months. The efforts drove a $3M increase in incremental revenue, a 4.4% uplift in revenue per user, a 26.4% CTR on personalized category pages, a 1.5% drop in page exits, a 1.8% conversion boost and a 7.8% CTR rise from curated homepage promotions.

The Warehouse Group

Nathan Martin

eCommerce Personalization Manager