Case Study: The Warehouse Group boosts revenue per user with Dynamic Yield

The Warehouse Group boosts revenue per user 4.4% with Dynamic Yield

The Warehouse Group, New Zealand's largest retailer, faced a challenge in improving product discovery across its eCommerce sites. With an overwhelming number of products, visitors struggled to find relevant items, leading to high exit rates. They partnered with vendor Dynamic Yield and its Experience OS platform to build robust category pages and tailor real-time promotions for different audience segments.

Dynamic Yield implemented personalized sub-category content modules and used a Variation Feed to automate tailored homepage promotions for specific audiences like fitness and snow enthusiasts. This solution resulted in a 1.5% decrease in page exits, a 26.4% click-through rate, and a 1.8% boost in conversions. Most significantly, Dynamic Yield helped drive a 4.4% uplift in revenue per user and a $3 million increase in incremental revenue.

The Warehouse Group