Case Study: Tottenham Hotspur Football Club boosts mobile conversion 40% and achieves positive ROI in 30 days with Dynamic Yield

Spurs Crafts Individualized Customer Journey with Dynamic Yield

Tottenham Hotspur, a leading Premier League club, needed to modernize its Spurs Shop as part of a site and stadium redesign. The eCommerce team faced low add-to-basket rates on mobile and wanted a single platform to unify data across sites, devices and CRM, enable non-technical edits, and deliver recommendations, personalization and mobile-focused templates. After evaluating about 40 vendors, the club selected Dynamic Yield.

Using Dynamic Yield, Spurs personalized the mobile layout, deployed contextual product recommendations, ran targeted A/B tests, and rolled personalization into their media site to better segment fans. Results included moving key mobile blocks above the fold (4× more clicks), a 31% drop in bounce rate, a 40% lift in mobile homepage conversion, a 10% increase in revenue per session from social proof templates, a 9% revenue-per-session uplift from a new mobile product page, and positive ROI within 30 days.

Tottenham Hotspur Football Club

Nick Connor

eCommerce Manager