Case Study: Signet Jewelers boosts revenue and conversions with Dynamic Yield and Mastercard Predictive Spend Insights

Signet Jewelers boosts revenue per visitor 229% with Dynamic Yield

Signet Jewelers, the world's largest retailer of diamond jewelry, faced the challenge of how to effectively personalize the online experience for anonymous, first-time visitors. With a wide range of products from affordable to luxury, they needed a way to showcase relevant items from the very first touch to create a sticky impression and drive future conversions. They partnered with Dynamic Yield to leverage its Element offering and Mastercard Predictive Spend Insights to address this.

Dynamic Yield's solution utilized aggregated Mastercard transaction data to predict consumer spending behavior based on a user's zip code. This allowed Signet to target anonymous visitors with personalized content, such as promoting luxury travel-inspired jewelry or heirloom collections. The implementation by Dynamic Yield drove significant results, including a 67% uplift in average order value, an 88% uplift in conversion rate for sustainable content, and a massive 229% uplift in revenue per visitor for users targeted with luxury content.

Signet Jewelers