Case Study: Shoppers Stop boosts engagement and revenue per user with Dynamic Yield

Shoppers Stop - Customer Case Study

Shoppers Stop, India’s largest omni-channel fashion retailer, wanted to boost engagement and conversion on shoppersstop.com as its online business grew. Using Dynamic Yield, the team looked to improve personalization in product recommendations and create more interactive shopping experiences that would reduce bounce and increase browsing.

Dynamic Yield helped Shoppers Stop implement real-time recommendation filters and a gamified quiz/survey experience. The result was a 45% increase in revenue per user versus the default recommendation setup, plus a 40% drop in bounce rate, an 88% rise in average page views, and 402% more time spent browsing the site.

Shoppers Stop