Case Study: Saks Fifth Avenue boosts conversions with Dynamic Yield

Saks Fifth Avenue lifts conversion 9.5% with Dynamic Yield

Saks Fifth Avenue, a luxury retailer, faced the challenge of personalizing its homepage to boost engagement without compromising its brand integrity. They partnered with the vendor Dynamic Yield, using its personalization engine, to move beyond static segmentation and deliver experiences tailored to real-time customer intent.

The solution involved implementing Dynamic Yield's AI-powered algorithms, including AdaptML, to create an intent-based homepage that adapted in real time. This approach, initially tested with 5% of traffic, was scaled to 100%. Dynamic Yield's technology helped Saks achieve a 9.5% lift in conversion rate, a 7% increase in revenue per visitor, and an 18% drop in bounce rate.

Saks Fifth Avenue