Case Study: Sabon achieves 35% sales uplift with Dynamic Yield

Sabon NYC Drives 35% Uplift Sales

Sabon, a boutique bath-and-body retailer with over 130 stores in 9 countries, needed to maximize conversions and online sales during the short, high-traffic Black Friday/holiday weekend and wanted an automated way to funnel visitors to the best promotions even when staff were away.

By breaking the homepage into modular offer units, defining audience segments and using Dynamic Yield’s personalization and real-time optimization to show the best variation per user, Sabon delivered a marketing-led, low-tech solution that drove a 35% sales uplift over Black Friday weekend, a 20% increase in homepage order value and 35% more page views.

Sabon

Hezi Rotem

CEO