Case Study: Office Shoes achieves 8.6% add-to-cart uplift and 5.1% revenue-per-user increase with Dynamic Yield

OFFICE.co.uk Creates Tailored Digital Customer Experiences With Personalization

OFFICE is a UK shoe retailer founded in 1981, known for bringing athletic and fashion footwear together and for prioritizing standout customer experiences. To keep pace with fast-changing trends and deliver personalized journeys across its eCommerce site, the team needed a way to rapidly create and test tailored experiences without relying on developers and to deploy consistent interactions across multiple touchpoints.

Working with Dynamic Yield, OFFICE used out-of-the-box templates, recommendation overlays, urgency/social-proof messages, and flexible product badges to let non-technical staff build and launch campaigns in minutes. These efforts drove measurable gains: an 8.6% uplift in add-to-cart rate, a 5% increase in purchases per user and a 5.1% lift in revenue per user, alongside other wins such as a large increase in shoe-care sales and improved conversion from targeted badges.

Office Shoes

Kevin Barnes

Head of eCommerce Trading & Development