Case Study: Ochsner Sport achieves a 41% lift in average revenue per user with Dynamic Yield

Ochsner Sport boosts ARPU by 41% with Dynamic Yield

Ochsner Sport, a major Swiss sporting goods retailer and subsidiary of the Deichmann Group, faced the challenge of personalizing the shopping experience across its vast product catalogue. They needed to connect diverse customers with relevant items and sought a vendor, Dynamic Yield, that would provide greater control to surface the best product recommendations, easily adjust strategies without developer resources, and fuse different algorithms together.

Dynamic Yield implemented its personalization technology, running a test that proved its “Viewed Together” recommendation algorithm outperformed the incumbent solution, increasing average revenue per user by 41%. Following this success, Ochsner deployed Dynamic Yield’s recommendation widgets across the homepage and other key site areas. This execution drove a 46X return on investment, a 5.1% uplift in purchases per user, and accounted for 22% of the site’s direct revenue from the homepage alone.

Ochsner Sport