Case Study: Ocado boosts loyalty and subscriptions with Dynamic Yield

Ocado boosts subscriptions 13.5% with Dynamic Yield

Ocado, one of the world's largest online grocers, partnered with vendor Dynamic Yield to optimize its customer journey and drive loyalty. The challenge was to create more effortless and meaningful shopping experiences for three key shopper groups—first-time shoppers, fifth-time shoppers, and Smart Pass subscribers—with the goal of increasing retention and subscription sign-ups.

The solution implemented by Dynamic Yield involved using its personalization, targeting, and optimization capabilities to test and deploy tailored experiences. This included streamlining checkout for new users, using gamification to encourage a fifth purchase, and promoting the Smart Pass subscription. The results were significant, including a +13.5% increase in subscription sign-ups, a +55% uplift in add-to-cart rates, and a +6.7% uplift in conversion rates.

Ocado