Case Study: Moss Bros achieves 9.7% uplift in revenue per user with Dynamic Yield personalization

Moss Bros. suits the modern man through personalization

Moss Bros., a British menswear retailer founded in 1851 with over 130 stores and international e‑commerce sites, aimed to recreate the personal, tailored in‑store experience online. Faced with a large, varied product catalog, the team needed an easy way to experiment with homepage layout, simplify navigation, surface relevant product recommendations, and recover abandoning shoppers.

Partnering with Dynamic Yield, Moss Bros. ran targeted Multi‑Touch Campaigns to personalize the homepage (including weather‑based product displays), reorder and simplify navigation, add above‑the‑fold recommendations on PDPs for PPC traffic, and trigger an “Email me my bag” exit popup. These changes drove a 9.7% uplift in revenue per user, a 5.4% increase in purchases, and a notable reduction in cart abandonment.

Moss Bros

Matt Henton

Head of E-Commerce