Case Study: Moss Bros. achieves a 9.7% revenue lift with Dynamic Yield

Moss Bros lifts revenue per user 9.7% with Dynamic Yield

Moss Bros, a leading UK formalwear retailer, sought to recreate the personal, tailored touch of its in-store experience for its diverse online customer base. The challenge was to better guide individual shoppers to the right products by optimizing the homepage, simplifying site navigation, surfacing recommendations, and reducing cart abandonment. To address this, Moss Bros partnered with vendor Dynamic Yield and its personalization technology.

Dynamic Yield implemented a multi-faceted solution that included personalizing the homepage layout for different audiences, reordering the site navigation to surface relevant categories, inserting product recommendations on key pages, and triggering exit-intent popups to recover abandoned carts. This tailored approach resulted in a significant measurable impact, including a 9.7% uplift in revenue per user from the navigation optimization and a 5.4% increase in purchases from the product recommendations.

Moss Bros