Case Study: Mellerware achieves 34% revenue uplift and 28% more purchases with Dynamic Yield

Mellerware enhances its D2C offering with tailored digital experiences

Mellerware, Spain’s long‑standing household appliances brand, set out to strengthen its direct‑to‑consumer offering by making its site more personalized and engaging. Facing a crowded eCommerce landscape, the team needed a clear testing roadmap, an agile CRO process for frequent A/B tests, and technology able to run multiple experiments concurrently to decide which experiences to prioritize.

Partnering with Elogia and Dynamic Yield, Mellerware launched rapid experiments—inactive tab notifications, targeted social‑proof messaging, and personalized recommendation widgets on product pages. In under six months these simple optimizations drove meaningful gains: a 28% increase in purchases and 34% more revenue from PDP recommendations, plus a 6% revenue uplift from tab re‑engagement and a 12% rise in add‑to‑carts with a 24% revenue boost from social proof.

Mellerware

Victor Font Casanovas

Director