Case Study: MediaMarkt achieves 14% uplift in revenue per user with Dynamic Yield

MediaMarkt masters personalization experience delivery

MediaMarkt — Europe’s largest consumer electronics retailer (≈€22B in sales, ≈€2.4B online) — needed to unify offline and online data, reduce vendor bloat, and lessen IT dependence in order to rapidly scale personalized experiences across web and apps while improving customer engagement and conversion.

By implementing Dynamic Yield to centralize data and deliver personalized content, recommendations, social-proof messaging and targeted modals, MediaMarkt launched a dozen+ use cases (with a 5% global control group) and moved to weekly campaign iterations; the effort delivered a 14% uplift in revenue per user, a 53% increase in cart additions, a 31% increase in purchase rate, and a reduced total cost of ownership.

Media Markt

David Geisen

Chief Digital Officer