Case Study: The Warehouse Group achieves 14% uplift in email clicks and saves 28 hours/week with Dynamic Yield

Maximizing the Inbox Email Personalization with The Warehouse Group

The Warehouse Group, New Zealand’s largest retailer operating The Warehouse, Warehouse Stationery, and Noel Leeming, faced an oversaturated inbox environment where delivering consistently relevant, personalized email content was too time‑consuming to justify the ROI. Maintaining regular brand presence without overwhelming team bandwidth had left email as a visibility channel rather than a revenue driver.

By adopting Dynamic Yield’s Experience Email and embedding recommendation widgets powered by existing algorithms, the team deployed 40+ personalized content modules across three brands with a single send and a themed email strategy. That approach delivered a 14% uplift in click rate, saved about 28 hours of operational work per week, and created a scalable path to more engagement, revenue, and customer loyalty.

The Warehouse Group

Adam Luck

Digital Specialist