Case Study: MakerBot achieves 5X ROI and boosts engagement with Dynamic Yield

MakerBot Achieves 5X ROI and Increases Sales

MakerBot, a leading 3D printing retailer serving education and industry, needed a single, easy-to-use engagement solution to increase site engagement, generate more leads, and reduce cart abandonment across three critical areas: the homepage, use-case pages, and the checkout flow.

By deploying Dynamic Yield’s automated optimization, multi-armed bandit testing, and real-time exit-intent messaging, MakerBot dynamically served the best-performing homepage CTAs, A/B tested quote prompts on use-case pages, and triggered overlays to leaving checkout visitors. The result was a 5X return on investment, an 18% uplift in homepage module engagement, a 5% reduction in cart abandonments, and increased lead generation — all managed quickly from one platform.

MakerBot

Colby Dennison

VP Marketing